Rhetorical Velocity
Ridolfo and Devoss bring into focus the theory of Rhetorical Velocity. This theory pretty much talks about delivery in a greater sense. They introduce the idea of rhetorical delivery being used as a strategy. When you put your message into the public's eye you have to consider: who will be seeing this?; Who will be using this?; Where will my message end up?
The theory of rhetorical velocity causes the rhetor to think of a larger audience; thinking beyond the initial target audience. Ridolfo and Devoss use a press release as their example. Rhetors think about when they will release their information (is a special event or holiday coming up that will benefit their message?), how they will they release their message (will they send out an email or make a funny youtube video?), and where their message will end up (will their Youtube video end up as the punchline on the Tonight Show?). The theory of rhetorical velocity makes the rhetor think about how their message will be impacted in the future and not just in the current moment.
The theory of rhetorical velocity causes the rhetor to think of a larger audience; thinking beyond the initial target audience. Ridolfo and Devoss use a press release as their example. Rhetors think about when they will release their information (is a special event or holiday coming up that will benefit their message?), how they will they release their message (will they send out an email or make a funny youtube video?), and where their message will end up (will their Youtube video end up as the punchline on the Tonight Show?). The theory of rhetorical velocity makes the rhetor think about how their message will be impacted in the future and not just in the current moment.
For an example, think of Kanye West's interruption of Taylor Swift's speech at the 2009 MTV VMAs. Kanye obviously did not think about how his speech at the award show would impact the future. In this modern age of technology people all over were able to take Kanye's rhetoric and make it into their own. In this particular case it was used mostly in a humorous way.
Here is my own example of how rhetorical velocity can be used. In 2009 I took a digital rhetoric class and had to create a music video for a preexisting song. I chose "My Body" by Young the Giant. We had to listen to the lyrics (the rhetoric) and create a video to how we felt the music and lyrics made us feel or think of. In this video I was trying to portray the older generation and how they are still young at heart.
1. What other pieces of rhetoric has been modified differently?
2. What other channels of media could rhetoric be used to modify rhetoric?
3. How does changing the rhetoric thereby change the message?
4. Is it beneficial that we have the means to be able to affect other people's rhetoric, or detrimental?
2. What other channels of media could rhetoric be used to modify rhetoric?
3. How does changing the rhetoric thereby change the message?
4. Is it beneficial that we have the means to be able to affect other people's rhetoric, or detrimental?